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The Good Chocolate!

The Good Chocolate on Magnolia Wood

June 28, 2021

Delicious ZERO SUGAR bean-to-bar chocolate for people leading a healthy lifestyle and seeking the freedom to indulge. And it looks great on Magnolia Wood Shiplap!

The Good Chocolate

Ben & Miki, life long friends and partners in a branding and design agency started experimenting with eliminating sugar from their diet in 2014. They cut out everything including honey, agave, high-fructose corn syrup – you name it and started using organic, low-to-no calorie sweeteners like Erythritol and Stevia. Six months later, they had each lost 10 pounds and felt great, had more energy during the day. Sustained focus during work without mid-day crashes and, most importantly, felt inspired.


Along the way, they learned a lot about the science of sugar and became aware that most food companies use sugar to keep us hooked on their products regardless of sugar’s well-known negative effects. They decided to do something about it and The Good Chocolate was born.

Challenged to come up with a bean-to-bar chocolate that could stand up to high standards. They roasted a lot of cacao. They received feedback from family, friends & experts – some who didn’t believe it could be done. After a few months of trial and error, they came up with a sweet-blend of organic sweeteners all found in fruits & plants. The result was an exquisite, 100% organic bean-to-bar chocolate that’s as delicious as it is healthy.

This sounds too good to be true because “delicious” and “sugar free” rarely go together. But the real secret is that by getting rid of sugar, only cacao’s superb qualities and divine flavors remain, resulting in a rich, bold chocolate that is surprisingly sweet, and worthy of its name.

I have tasted all the flavors shown here and they TASTE delicious!


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