Alabama Sawyer’s Not So Secret Diary

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August 05, 2019

3 Eco Friendly Companies

What are the differences between eco friendly and environmentally sustainable? At this point, they’re practically buzzwords due to the rate at which they are thrown around. And what does it mean when companies use these words to describe their business practices? 

We’re going to examine the differences in these terms and look at how they are used to describe three different businesses, and how all of this plays into the idea of greenwashing. 

Eco friendly: According to, eco friendly simply means “not harmful to the environment.” In a more in depth definition given by a Home Guides article, eco friendly “refers to products that contribute to green living or practices that help conserve resources like water and energy. Eco-friendly products also prevent contributions to air, water and land pollution.” (Source: Home Guides

Environmentally sustainable: This term refers to the ability to continue living on this planet in a way that doesn’t harm the environment. There are 3 existing specifications that should help clarify the definition a little more:


Greenwashing: A term that refers to the tendency of certain companies to misrepresent their products or practices by deceptively portraying themselves as ‘green’, when really the opposite is true. (Source: Greenwashing.) 

Now that the basics are covered, let’s look at the practices of some companies that describe their business practices as eco friendly or environmentally sustainable:

Grund is a company that sells a variety of home decor and bed sheets. According to their “About Us” page, they provide customers with, “clean, natural products that are soft, durable and environmentally friendly. The cotton used in our bath rugs and towels is certified organic and sustainable, with reusable materials containing no dye chemicals.” Additionally, they are certified by the Global Organic Textile Standard, or the GOTS. So, are they greenwashing? Nope. Their certification with the Global Organic Textile Standard is a great indication, so I’d definitely encourage you to check out some of their products, like one of their awesome luxury towels.

Click A Tree is a fascinating organization that sells trees to fight climate change, create jobs, and build up the habitat for endangered species. Go on their website and you can purchase any number of trees that will contribute to the habitat of tigers, elephants, or marine life. I’d strongly recommend checking them out, they do great work. 

ATTITUDE offers all natural household and personal care products. They are EWG verified, which means their products lack any ingredients that the EWG has deemed harmful.     

So, none of these companies greenwash? No, but you can still learn from them. If you want to avoid being duped by greenwashed PR, then keep an eye out for different certifications that companies have that make them legit, like the Global Organic Textile Standard or the EWG verification. These are the businesses that you should be more trusting towards as long as you always research the company and their practices. 

Sources & Further Reading

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